Terms of Service

1. Eligibility and Authority

You represent and warrant that:

• You are at least 18 years of age (or the legal age of majority in your jurisdiction)
• You have the legal capacity to enter into a binding agreement
• If acting on behalf of an entity, you have authority to bind that entity

If you are using the Services on behalf of an organization, all references to "you" include both you and that organization.

2. Definitions

For clarity:

• "Customer Data" means any data, content, or information submitted to the Services by or on behalf of you
• "Outputs" means content generated by the Services, including AI-generated results
• "AI Features" means artificial intelligence or machine learning capabilities within the Services
• "User" means any individual accessing the Services
• "Order Form" means any written or electronic ordering document

3. Description of Services

GTMx provides a software platform designed to help brands measure and improve their visibility in AI-powered recommendation systems, including:

• AI visibility scanning and answer engine optimization (AEO) across multiple AI models
• Recommendation intelligence, citation tracking, and share-of-voice analysis
• Brand foundation tools, including context generation, voice analysis, and audience personas
• Content planning, brief generation, and AI-assisted content creation
• Win-loss intelligence and buyer evidence collection
• Integration with third-party systems (e.g., CRM platforms)
• Reporting, analytics, and insights

We may update, modify, suspend, or discontinue any aspect of the Services at any time without liability.

4. Account Registration and Administration

4.1 Account Creation

You may be required to register for an account. You agree to provide accurate, current, and complete information.

4.2 Account Responsibilities

You are responsible for:

• Maintaining the confidentiality of your credentials
• All activities under your account
• Ensuring authorized use by your personnel

4.3 Administrative Access

If you are part of an organization account, administrators may:

• Access and manage your account
• Control permissions and data access

4.4 Suspension

We may suspend or restrict access if:

• You violate these Terms
• We detect suspicious or harmful activity
• Required for security or legal reasons

5. Customer Data and Usage Rights

5.1 Ownership

You retain all rights, title, and interest in Customer Data.

5.2 License Grant

You grant GTMx a limited, worldwide, non-exclusive license to:

• Host, store, process, and transmit Customer Data
• Provide and maintain the Services
• Generate Outputs
• Improve and enhance system performance

5.3 Customer Responsibilities

You are solely responsible for:

• The legality and accuracy of Customer Data
• Obtaining all required consents and permissions
• Compliance with applicable data protection laws

5.4 Prohibited Data

Unless expressly agreed in writing, you will not submit:

• Sensitive personal data (e.g., health, biometric, financial credentials)
• Data subject to heightened regulatory requirements

6. Artificial Intelligence and Automated Processing

6.1 AI Functionality

The Services include AI Features that process inputs to generate Outputs such as:

• AI visibility scans and recommendation intelligence
• Content briefs and brand voice analysis
• Summaries and classifications
• Win-loss insights and automated actions

6.2 Processing of Inputs

When you use AI Features:

• Inputs, prompts, and associated data are processed to generate Outputs
• Processing may occur automatically without human intervention

6.3 Data Use and Model Training

Unless explicitly agreed otherwise:

• GTMx does not use Customer Data to train generalized AI models
• GTMx does not use Customer Data to train third-party models
• GTMx may use aggregated, anonymized, or de-identified data to improve Services

6.4 Output Characteristics

You acknowledge that Outputs:

• Are generated probabilistically
• May contain inaccuracies, omissions, or biases
• Should not be relied upon without independent verification

6.5 Responsibility for Use

You are responsible for:

• Reviewing Outputs before use
• Any decisions or actions taken based on Outputs
• Ensuring compliance with applicable laws

7. Acceptable Use Policy

You agree not to:

• Use the Services in violation of any law or regulation
• Interfere with or disrupt system integrity or performance
• Attempt to gain unauthorized access to systems or data
• Reverse engineer or extract source code
• Use the Services to build competing products
• Upload malicious code or harmful content

We reserve the right to investigate and take action against violations.

8. Fees, Billing, and Payment

8.1 Fees

Fees for the Services will be specified in an Order Form or pricing plan.

8.2 Payment Terms

You agree to:

• Pay all fees when due
• Provide accurate billing information
• Authorize recurring charges where applicable

8.3 Late Payments

We may:

• Suspend Services for non-payment
• Charge interest on overdue amounts

8.4 Taxes

You are responsible for all applicable taxes, excluding taxes on GTMx's income.

9. Intellectual Property Rights

9.1 Ownership

All rights in the Services (excluding Customer Data) are owned by GTMx or its licensors.

9.2 License to You

We grant a limited, revocable, non-transferable license to use the Services.

9.3 Restrictions

You may not:

• Copy, modify, or create derivative works
• Resell or sublicense the Services
• Use branding without authorization

10. Third-Party Services

The Services may integrate with third-party platforms. GTMx is not responsible for:

• Third-party services or their availability
• Data practices of third parties
• Loss or damage caused by third-party integrations

11. Privacy and Data Processing

Your use of the Services is subject to our Privacy Policy. Key principles:

• GTMx acts as a processor/service provider for Customer Data
• Customers control data collection and use
• We do not sell personal information

Enterprise customers may enter into additional data processing agreements.

12. Confidentiality

Each party agrees to:

• Protect confidential information using reasonable safeguards
• Use it only for purposes of this agreement

Confidential information excludes information that is:

• Publicly available
• Independently developed
• Rightfully obtained from third parties

13. Security Measures

We implement reasonable administrative, technical, and organizational safeguards, including:

• Encryption in transit
• Access controls and authentication
• Logging and monitoring
• Incident response procedures

No system is completely secure.

14. Data Retention and Deletion

We retain data only as long as necessary to:

• Provide the Services
• Comply with legal obligations

We may retain anonymized or aggregated data indefinitely.

15. Disclaimers

To the maximum extent permitted by law:

The Services are provided "as is" and "as available."

GTMx disclaims all warranties, including:

• MERCHANTABILITY
• FITNESS FOR A PARTICULAR PURPOSE
• NON-INFRINGEMENT
• UNINTERRUPTED OR ERROR-FREE OPERATION

AI-generated Outputs are not guaranteed to be accurate or reliable.

16. Limitation of Liability

To the maximum extent permitted by law:

• GTMx will not be liable for indirect, incidental, special, or consequential damages
• Total liability will not exceed amounts paid in the prior 12 months

17. Indemnification

You agree to indemnify and hold harmless GTMx from claims arising out of:

• Your use of the Services
• Your Customer Data
• Your violation of these Terms

18. Term and Termination

18.1 Term

These Terms remain effective while you use the Services.

18.2 Termination

Either party may terminate at any time. We may terminate immediately for:

• Breach of Terms
• Legal or regulatory requirements

18.3 Effect

Upon termination:

• Access to Services ceases
• Certain provisions survive

19. Governing Law

These Terms are governed by the laws of the State of Delaware.

20. Dispute Resolution and Arbitration

20.1 Informal Resolution

Parties agree to attempt good-faith resolution first.

20.2 Arbitration

Disputes will be resolved by binding arbitration under applicable rules.

20.3 Class Action Waiver

You waive participation in class actions where permitted by law.

21. International Use

You are responsible for compliance with local laws when accessing the Services outside the United States.

22. Children's Privacy

The Services are not intended for children under 13 (or 16 where applicable).

23. Changes to Terms

We may update these Terms periodically. Continued use constitutes acceptance.

24. Miscellaneous

• Entire Agreement: These Terms represent the full agreement
• Severability: Invalid provisions do not affect the remainder
• No Waiver: Failure to enforce is not a waiver
• Assignment: You may not assign without consent

25. Contact Information

Patri Inc. (d/b/a GTMx)
Email: legal@gtmx.ai
Privacy: privacy@gtmx.ai

26. Enterprise and Contractual Terms

If you have entered into a separate agreement with GTMx, that agreement will control in case of conflict.